6 reasons why your email campaigns are not working

The impact of mass electronic mail campaigns, automated marketing, segmentation of campaigns on social networks or well, telephone campaigns depends both on the quality of information and on the platforms where each of them is implemented.

Although there is a wide variety of platforms to implement all types of campaigns, if the information you use in these is not of high quality, your results will always be below your expectations, generating additional wear and tear and an important associated cost. Clearly both situations are not potential or project you negotiate the project.

We present 6 reasons why your contact and client base is not working optimally, and what you should take care of to achieve a high impact in your campaigns.

People change jobs every day, and contact information does too. Not only does your main email change, but also your position, company, city, telephone number, among others. Information necessary to properly segment marketing communications and actions. For this reason, it becomes imperative to control that emails are current, along with having all the rest of the information updated in a single place, with 24X7 access in order to respond to the needs of your business at the right time.

Emails, which are essential for Email Marketing campaigns and are used to uniquely identify the contact or customer, may have strange or erroneous characters that lead to greater errors in the use of this information. These errors can be generated by being misspelled in an infinite number of situations: in a form, in a report, or during the transfer between 2 files when using multiple applications. There are different types of errors that affect the operation of emails, such as a double @ or a missing period at the end of the email. This situation can become especially complex when your database exceeds 10,000 records, since manual review requires a large amount of time without a guarantee on the quality of the results.

The effects of duplicate contacts are from the cost of sending 2 emails to the same person, or double payment for advertising to the same person. Occasionally, distinguishing duplicate emails or with extraneous characters like “” can result in a complex and tedious task in Excel, as these cases cannot be visually appreciated clearly. Therefore, the main problem is generating bad experience among customers or contacts by receiving duplicate information, being able to mark emails as SPAM or even blocking advertising on social networks.

Maintaining the information of your contacts and customers in files such as Excel or CSV is common when your business starts, but when you need to quickly scale your business and you must manage thousands of contacts to achieve an optimal critical mass, operating multiple files is a task complete, without knowing which records are updated, duplicated or well written. Furthermore, each change or update of information on the ground must be carried out record by record, which takes a great deal of time, without what remains of the possibility of dedicating you engage in more strategic activities.

One of the most damaging effects for mass electronic mail campaigns are reiterative rebound mails. In general, mail servers worldwide accept up to 5% of rebounds in your mailings, and rebounds are always produced in all shipments, not deleting them from your database on a daily or weekly basis can result in you quickly being blacklisted. To do this, it is necessary for your mass shipment provider to inform you in detail about the correct results posted in each campaign, so that you can update all your mailing lists. contacts in order to avoid sending electronic mails to a house that you know in advance will bounce, thus managing to maintain your high reputation (if you use your own domain) or taking good care that you don't know your account with your mass mail provider.

Finally, it is important to associate each contact with the customer of your database with a particular message or campaign to generate a significant and valuable experience in them, which will translate into openings, accesses and interactions.

Once you have all the information about your customers or contacts updated and validated, it is important that you group your contacts based on the objectives of each campaign and the means you will use, conforming to multiple audiences allowing you to arrive with a message appropriate to each contact, capturing your attention, achieving the expected impact.

Maintaining these audiences can require an important effort as your current contacts must keep them in force, along with adding new records in order to achieve a sustained increase in qualified contacts for your business.

With BDX you can solve all these problems and keep your database updated and segmented, available 24X7 so that you can analyze the niches, current and potential, in which your company can offer its products or services.

If you wish, you can review the benefits and features that BDX can use in your company, but we believe it is more important that you also test our services and give you your own experience, without the cost of registering your credit card.